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Citation flow is not a direct ranking factor used by search engines like Google. However, it can indirectly influence rankings by helping to build a strong and authoritative link profile. While citation flow is a useful metric, it should be used in conjunction with other SEO tools and metrics to gain a complete understanding of a website's performance and visibility in search engines. Monitoring the citation flow of your competitors can provide valuable insights into their link building strategies and allow you to identify potential areas for improvement in your own SEO campaigns. It's important to note that citation flow is just one aspect of a comprehensive SEO strategy. A holistic approach that takes into account various factors, including content relevance, user experience, and technical optimization, is necessary for long-term success.

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